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At the time of the registration we inquire data, which gives us a good summary of the panel structure later on.

Here you can see some of the characteristics, which helps us to compile a sample:

  Internet usage per week
up to 1 hour 2%
2-3 hours 7%
4-5 hours 12%
6-7 hours 13%
8-10 hours 19%
11-15 hours 16%
16-20 hours 12%
21 hours + 19%
  Base: n=5.600 (Registrations Sept/Oct)
  Usage of Internet-Providers
T-Online 40%
AOL 26%
Compuserve 12%
planet interkom 11%
freenet/Mobilcom 24%
Arcor 6%
O.tel.o 3%
Comundo* 15%
others 50%
Base: n=5.600 (Registrations Sept/Oct)
  Usage of the internet
Online-Banking 46%
Book purchase 50%
CD/Video purchase 42%
Hardware / Software purchase 38%
Information about traveling 55%
booking trip (railway, flight, hotel) 23%
Informations about cars 41%
Bokking an event 23%
Informations about events 54%
to bid in auction 37%
Listening/ downloading music 53%
Shopping in general 39%
  Base: n=5.600 (Registrations Sept/Oct)
  Sex
male 59%
female 41%
  Base: n=5.600 (Registrations Sept/Oct)
  Age
under 18 years 14%
18-20 years 10%
21-25 years 15%
26-30 years 15%
31-40 years 24%
41-50 years 13%
51 years and older 9%
  Base: n=5.600 (Registrations Sept/Oct)
  Equipment in the household
ISDN 45%
Fax 38%
D1 mobile phone 33%
D2 mobile phone 37%
E-Plus mobile phone 20%
Viag mobile phone 10%
  Base: n=5.600 (Registrations Sept/Oct)
  size of household
1 Person 18%
2 Persons 25%
3 Persons 23%
4 Persons 22%
5 Persons and more 12%
  Base: n=5.600 (Registrations Sept/Oct)
  mail-order business
Otto 38%
Quelle 34%
Neckermann 24%
Bertelsmann Club 18%
Weltbild 25%
amazon.de 39%
bol.de 14%
  more characteristics
hobbies: Which sport, which event?
traveling: What supplier?
Sociodemography: . . . further characteristics
last update April 2002

Questions:
e-Mail:   info@untiedt.de
Tel.: +49 2324 98 33 91

 

     
 
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